Episode 133

Owning Your Brand, Owning Your Career, Owning Your Life with Andy Storch

What if the biggest driver of your career growth isn’t just the work you do, but how you’re known for it? In this episode, we sit down with Andy Storch, author, speaker, and career and personal brand strategist, to unpack the powerful connection between brand ownership, career progression, and life design.

We explore the idea that personal brand is not about self-promotion or social media presence alone, but about your reputation. In today’s fast-paced and competitive environment, Andy explains why simply “doing great work” is no longer enough. Visibility, relationships, and intentional positioning play a critical role in unlocking new opportunities.

The conversation dives into how brand shows up both internally and externally. From how you collaborate within your organization to how you share information publicly, every interaction contributes to your overall perception. Andy emphasizes that being mindful and intentional about these moments can significantly impact your trajectory.

A major focus is self-awareness as the foundation of brand clarity. By understanding your strengths, values, and what you want to be known for, you can align your actions with your long-term vision. We also discuss the importance of balancing confidence with humility, setting boundaries, and sharing your journey in a way that feels authentic rather than promotional.

In this episode, you will hear:

  • Why personal brand matters more than ever
  • How your reputation impacts real opportunities
  • What intentional career ownership looks like
  • How Andy’s journey intersects with broader decisions in business, real estate, and pivot moments

Resources from this Episode

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Episode Credits

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About the Podcast

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The Performance Mindset Show
Insights for high performers in business, leadership, and real estate.

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About your host

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Amy Calandrino

Amy Calandrino, SIOR, CCIM, is a Director at Cushman & Wakefield with deep experience representing small and mid-sized businesses, family enterprises, and private investors throughout Central Florida and beyond. She is known for being a thoughtful listener, a creative problem-solver, and a strategic advisor who helps clients make informed decisions that support both their business goals and long-term wealth creation.

With a career rooted in guiding entrepreneurs and families through pivotal real estate moments, Amy brings clarity, structure, and actionable strategy to every assignment. She has completed hundreds of transactions across office, flex, and retail properties, and clients rely on her strong command of market trends, valuations, and space needs particularly within Winter Park and Greater Orlando. Her experience is backed by the SIOR and CCIM designations, reflecting her commitment to expertise and excellence in the industry.

In addition to her advisory work, Amy is the author of From Perfect to Real: Ditch Perfection, Shift Your Mindset, and Thrive on Your Terms, where she shares her SPORT Success System® for high performance. She is also the host of The Performance Mindset Show, a podcast featuring candid conversations with leaders in business, real estate, and entrepreneurship.

Committed to strengthening her community, Amy co-founded the Calandrino Foundation with her husband, Phil, to equip youth with the skills and mindset needed for entrepreneurship and financial empowerment. She also serves on the Park Avenue District Board in Winter Park.

Amy lives in Central Florida with her family. Outside of work, she enjoys golf, running, and staying active with her two children. Her faith, family, and dedication to helping others grow continue to guide her both personally and professionally.